:root{--charcoal:#18181B;--black:#09090B;--crimson:#E11D48;--white:#fff;--surface:#F4F4F5;--slate:#71717A;--line:#D4D4D8}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--charcoal);background:#fff;font-family:Inter,Arial,sans-serif;font-size:16px;line-height:1.65}h1,h2,h3,.brand{font-family:"Plus Jakarta Sans",Inter,sans-serif}h1{font-size:clamp(3.4rem,5vw,4.8rem);line-height:1.03;letter-spacing:-.052em;font-weight:600;margin:0 0 30px;max-width:980px}h2{font-size:clamp(1.85rem,2.65vw,2.8rem);line-height:1.12;letter-spacing:-.04em;word-spacing:.035em;font-weight:600;margin:0}h3{font-size:1.05rem;line-height:1.35;font-weight:600}p{margin:0}.site-header{height:74px;position:sticky;top:0;z-index:10;display:flex;align-items:center;gap:30px;padding:0 10.3%;background:rgba(255,255,255,.96);border-bottom:1px solid #E5E7EB;backdrop-filter:blur(10px)}.brand{display:flex;align-items:center;gap:9px;text-decoration:none;color:var(--charcoal);font-size:.88rem;font-weight:700;white-space:nowrap}.brand-mark{width:23px;height:23px;border:1.7px solid var(--charcoal);border-radius:4px;display:grid;place-items:center;position:relative}.brand-mark i{width:6px;height:6px;background:var(--crimson);border-radius:50%}.site-header nav{display:flex;gap:27px;margin-left:auto}.site-header nav a{font-size:.88rem;text-decoration:none;color:#52525B}.site-header nav a:hover{color:var(--charcoal)}.button{display:inline-flex;align-items:center;justify-content:center;min-height:46px;padding:0 21px;border:1px solid var(--charcoal);text-decoration:none;font-weight:600;font-size:.88rem;background:var(--charcoal);color:#fff}.button-outline{background:transparent;color:var(--charcoal)}.button-outline:hover{background:var(--charcoal);color:#fff}.section,.hero{padding:8.3vw 10.3%;border-bottom:1px solid #E5E7EB}.hero{padding-top:7.8vw;padding-bottom:8.8vw}.hero .eyebrow{margin-bottom:34px}.eyebrow,.kicker{font-size:.68rem;letter-spacing:.22em;font-weight:600;color:var(--slate)}.eyebrow{display:flex;gap:15px;align-items:center;color:var(--slate)}.eyebrow span,.dash{display:inline-block;width:31px;height:1px;background:var(--crimson)}.hero>p{max-width:720px;color:var(--slate);font-size:1rem;margin-bottom:38px}.dark-section{background:var(--black);color:#fff;border-bottom-color:#27272A}.dark-section .kicker{color:#A1A1AA}.section-intro{display:grid;grid-template-columns:1fr 1fr;gap:7vw;align-items:start}.section-intro h2{margin:0;max-width:620px}.section-intro p{color:#D4D4D8;max-width:580px}.steps{margin-top:46px;border-top:1px solid #303033;display:grid;grid-template-columns:repeat(4,1fr)}.steps>div{min-height:112px;padding:20px 18px;border-right:1px solid #303033;display:flex;flex-direction:column;justify-content:space-between}.steps>div:last-child{border-right:0}.steps small{font-size:.62rem;letter-spacing:.08em;color:#71717A}.steps strong{font-size:.72rem;letter-spacing:.16em;color:#E4E4E7}.section-title{margin-bottom:36px}.section-title .kicker{display:block;margin-bottom:2px}.decision-pair{display:grid;grid-template-columns:1fr 1fr}.decision-pair article{min-height:155px;padding:31px;border:1px solid #E4E4E7}.decision-pair article+article{border-left:0}.decision-pair article p{margin-top:15px;color:var(--slate)}.dark-card{background:var(--black);color:#fff;border-color:var(--black)!important}.dark-card p{color:#D4D4D8!important}.ai-note{margin-top:20px;padding:30px 31px;border:1px solid #E4E4E7}.ai-note h3{display:flex;gap:13px;align-items:center;margin:0 0 14px}.ai-note p{color:var(--slate)}.soft-section{background:#F7F7F8}.methodology-title{display:flex;align-items:center;justify-content:space-between;gap:30px}.text-link{color:#52525B;text-decoration:underline;text-underline-offset:4px;font-size:.85rem}.trust-grid{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid #D4D4D8}.trust-grid article{min-height:178px;padding:30px 30px;border-bottom:1px solid #D4D4D8}.trust-grid article:nth-child(odd){border-right:1px solid #D4D4D8}.trust-grid h3{display:flex;align-items:center;gap:13px;margin:0 0 15px}.trust-grid p{color:var(--slate);max-width:520px}.asset-section{padding-bottom:8vw}.asset-card{border:1px solid #303033;margin-top:4px}.asset-head{height:55px;display:flex;align-items:center;gap:13px;padding:0 20px;border-bottom:1px solid #303033;color:#A1A1AA;font-size:.68rem;letter-spacing:.14em}.node{width:8px;height:8px;background:var(--crimson);border-radius:50%}.asset-row{display:grid;grid-template-columns:145px 1fr;min-height:75px;border-bottom:1px solid #303033}.asset-row:last-child{border-bottom:0}.asset-row>*{margin:0;padding:20px}.asset-label{color:#A1A1AA;font-size:.64rem;letter-spacing:.14em;border-right:1px solid #303033}.asset-row p{color:#D4D4D8}.asset-row .directive{color:#fff;font-weight:600}.directive-label{color:#FB7185}.vertical-list{border-top:1px solid #D4D4D8}.vertical{display:grid;grid-template-columns:1fr 1fr;align-items:center;min-height:76px;border-bottom:1px solid #D4D4D8}.vertical h3{margin:0;display:flex;align-items:center;gap:13px;font-size:1.05rem}.vertical span{font-size:.65rem;letter-spacing:.18em;color:var(--slate)}.vertical.active span{color:var(--crimson)}.three-col{display:grid;grid-template-columns:repeat(3,1fr)}.three-col article{min-height:180px;padding:27px 30px;border-right:1px solid #303033}.three-col article:last-child{border-right:0}.three-col h3{display:flex;gap:12px;align-items:center;margin:0 0 16px}.three-col p{color:#A1A1AA}.square{width:10px;height:10px;border:1px solid var(--crimson);display:inline-block}.audience-list{border-top:1px solid #D4D4D8}.audience-list div{min-height:72px;display:flex;align-items:center;border-bottom:1px solid #D4D4D8;font-family:"Plus Jakarta Sans";font-size:1rem}.audience-list div:before{content:"";width:31px;height:1px;background:var(--crimson);margin-right:20px}.pilot{display:grid;grid-template-columns:1fr 1fr;gap:9vw;align-items:start}.pilot form{display:flex;flex-direction:column;gap:18px}.pilot label{font-size:.7rem;letter-spacing:.14em;color:var(--slate)}.pilot em{font-style:normal;letter-spacing:0;text-transform:none;color:#A1A1AA}.pilot input,.pilot select{display:block;width:100%;height:48px;margin-top:8px;border:1px solid #D4D4D8;background:#fff;padding:0 14px;font:inherit;color:var(--charcoal)}.pilot .button{align-self:flex-start;margin-top:2px}.notes-grid{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid #D4D4D8}.notes-grid article{min-height:145px;padding:28px 30px;border-right:1px solid #D4D4D8}.notes-grid article:last-child{border-right:0}.notes-grid h3{display:flex;align-items:flex-start;gap:13px;margin:0}.notes-grid h3 .dash{flex:0 0 auto;margin-top:.62em}.notes-grid+.text-link{display:inline-block;margin-top:24px}.methodology>p{max-width:780px;color:var(--slate)}.method-grid{margin-top:40px;border-top:1px solid #D4D4D8;display:grid;grid-template-columns:1fr 1fr}.method-grid div{padding:20px 0;border-bottom:1px solid #D4D4D8;display:flex;gap:20px}.method-grid div:nth-child(odd){margin-right:35px}.method-grid b{color:var(--crimson)}footer{background:var(--white);padding:60px 10.3% 25px;display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:45px;border-top:1px solid #E5E7EB}footer>div{display:flex;flex-direction:column;gap:7px}footer b{font-size:.66rem;letter-spacing:.18em;color:var(--slate);margin-bottom:8px}footer a{text-decoration:none;color:#52525B;font-size:.85rem}footer span{color:#A1A1AA;font-size:.85rem}footer p{color:var(--slate);font-size:.85rem;margin-top:14px}footer small{grid-column:1/-1;border-top:1px solid #D4D4D8;margin-top:25px;padding-top:20px;color:var(--slate);font-size:.75rem;display:flex;justify-content:space-between}.footer-brand .brand{color:var(--charcoal)}
@media(max-width:1100px){h1{max-width:900px}.section-title{margin-bottom:32px}}
@media(max-width:900px){.site-header{padding:0 6%}.site-header nav{display:none}.section,.hero{padding-left:6%;padding-right:6%}.section-intro,.pilot{grid-template-columns:1fr}.steps{grid-template-columns:1fr 1fr}.three-col,.notes-grid{grid-template-columns:1fr}.three-col article{border-right:0;border-bottom:1px solid #303033}.notes-grid article{border-right:0;border-bottom:1px solid #D4D4D8}.notes-grid article:last-child{border-bottom:0}.trust-grid{grid-template-columns:1fr}.trust-grid article:nth-child(odd){border-right:0}.asset-row{grid-template-columns:120px 1fr}footer{grid-template-columns:1fr 1fr;padding-left:6%;padding-right:6%}footer small{flex-direction:column;gap:8px}}
@media(max-width:560px){.site-header{height:64px}.site-header .button{display:none}.hero{padding-top:18vw}.hero h1{font-size:2.65rem;line-height:1.06;max-width:100%}.section,.hero{padding-top:18vw;padding-bottom:18vw}.steps{grid-template-columns:1fr 1fr}.steps>div{min-height:110px}.decision-pair{grid-template-columns:1fr}.decision-pair article+article{border-left:1px solid var(--black);border-top:0}.asset-row{grid-template-columns:1fr}.asset-label{border-right:0;border-bottom:1px solid #303033}.vertical{grid-template-columns:1fr;gap:6px;padding:18px 0}.method-grid{grid-template-columns:1fr}.method-grid div:nth-child(odd){margin-right:0}.pilot .button{width:100%}footer{grid-template-columns:1fr}}


/* Official Sensemark wordmark */
.brand-logo { display:block; width:220px; height:auto; }
.footer-brand .brand-logo { width:220px; }
@media (max-width: 720px) { .brand-logo, .footer-brand .brand-logo { width:190px; } }